The Problem:
Mom needs visibility and brand building to start selling her backyard eggs.
The Solution:
Create a brand with a dedicated website, Facebook page, yard sign, and matching egg carton labels.
My Role:
This is a solo project, so the full web cycle is represented: research, prototype, design, WordPress development, social marketing, and print materials.
Tools Used:
Adobe XD, Photoshop, Illustrator, Visual Studio, WordPress, Git, UPS Store
Here are the different website phases for designing, developing, and launching the Mom’s Eggs brand.
Design Phases
- Keyword Research (6 hours)
- Design Research (4 hours)
- Logo Idea (2 hours)
- Wireframes & Prototype (4 hours)
- Mobile Design Comps (12 hours)
- Install WordPress & create Mom’s responsive theme (42.25 hours)
- Online marketing & list on localhens.com
- Marketing with coordinated yard sign and egg cartons
- Add animated chicken to callout the email form
