New Project: Mom’s Backyard Eggs
Mom wants a cute website for selling her backyard chicken eggs in her community. The website will include information about the hen house, yard, and types of chickens along with photographs and illustrations. Additional content can be created by focusing on the different personalities of the chickens and giving them personas. A daily blog will describe the routine daily care and diet of the chickens.
Research: Egg sales in Maryland
- Organic Certification
- Exemption from organic certification if under $5k annual sales – must comply with subpart C (205.201) and the labeling requirements (205.310)
- “Free range” claims on eggs are not regulated at all.
- MDA – Guidelines for Small Producers Selling Eggs
- A nice read: https://www.hobbyfarms.com/start-a-successful-egg-business-that-makes-you-money-3/
- Egg results on Maryland.gov
- Certified Humane Standards – Humane Animal Care
- Laying Hen standards, by program
Definitions
- HFAC Certified Humane (Humane Farm Animal Care):
- Free Range – 2 sqft outside per bird, 6 hrs per day
- Pasture-raising = 108 sqft of pasture per bird (2.5 acres)
- USDA
- Free Range – outdoor access/pop hole
Organic – feed is organic, non GMO, free of toxic chemicals.
Cage-Free – cramped barns, no outdoor access
Free-Range
Pasture Raised
Keywords
Keyword ideas in Westminster spreadsheet
- home grown eggs
- free range eggs
- Westminster eggs
- backyard eggs
- backyard eggs where to buy
- backyard chicken eggs
- farm fresh eggs
- fresh eggs
- where to buy farm fresh eggs
- natural
- local eggs
Types of Chickens
- How many chickens? 15
- Black Sex Link
- 1 not sure, all black
- 1 Maran chicken, eggs were supposed to be very dark brown
- 1 little black & white speckled
- Friendliest ones are supposed to be Buffington (but mine aren’t, they don’t let me pet them).
- They see me coming, they come running. Gotta watch the gate so they don’t rush out.
- Titi, the crippled rooster.
Competition
Conclusion is to get listed on an aggregator website, such as localhens.com:
Farm & Egg website designs:
- Vital Farms
- Phils Fresh Eggs
- Handsome Brook Farm
Available Domains
- momsbackyardchickens
- momsbackyardeggs
- momseggs
- localwestminstereggs
- momschickeneggs
- FreeRangeChickenEggs
- FreeRangeEggs $5k lol
- momsfresheggs
Hours Spent: 6
Tools Used: Google Keyword Planner, Internet
