This client used to work for a real estate developer. He has vast experience with contractor management, and now he is marketing his own talents and experience of being the person who just gets things done. He is the person you call when your large scale project has gone awry and needs to get back on track. He has the diligence and discretion needed to take care of any construction related dilemma you may have.
Client Testimonial
“Sandy doesn’t just take your content and design a website around it, she meticulously researches your industry so that the message is clear, current, and consistent. No matter the industry Sandy finds the right key words and imagery to make your website stand out among your competitors .
We felt that Sandy took real ownership in creating our website , her research of our company and our industry helped challenge us to improve our message and better define our target audience. Working with Sandy is the closest thing to having in- house web design!”
– Patrick Clark
About the Web Design
He gets down and dirty with the work need in the background, but is clean and charming in the foreground. Combining hard-hat imagery on one hand with grace and elegance needed for political arenas in the other hand seems to be a very tall order. The slider images deliver images of dirt and construction, but also highlights the clients services that he offers..
Target Audiences & Keyword Research
Keyword research was performed to see if we could capitalize on existing search traffic for the phrases including “contractor”. Read more about the keyword research.
Jump to the Keyword Research
Usability Problem Solved
We used stock images for the callouts on the home page and I really liked how they looked but discovered a usability problem after launching. The callouts looked pretty, but they didn’t look clickable. How to keep the pretty images so carefully placed but still tell people they are buttons at the same time? I went back and added the triangle arrow to the callouts to give a visual clue that there is more information to be had.
