- Write with web standards and you are 90% there.
- Look at your site as a spider would
- Identify your keywords
- Select URLs using your keywords
- Write copy that has 5% – 7% keyword density
- Include a site map
- Use robots.txt to have sections NOT crawled
- Get inbound links
- Register your site with search engines
- Promote your site and promote inbound linking
- Offer fresh content