Here is another example of a style I am a fan of… the showing of the faces of your support team. It adds a human element and it is appropriate imagery for the subject matter at hand. A similar style can also be seen here: http://www.sandynichols.net/best-employee-page/
Using as a reference for the next email I have to construct. Emails are not my favorite task, so I cut to the chase and follow good examples that I find. Here’s one from HubSpot.
While reading about RankBrain I surfed over to Tim Urban’s website and was presented with this popup, “At least I’m not a mid-screen pop-up”. My dislike for the mid-screen (and full-screen) pop-up is so strong that I immediately identify with the disclaimer. There is something about this annoying little friend (foe?) that is highly successful in my opinion.
- The disclaimer understands my emotion towards the popup. It addresses my feelings immediately. I feel validated. I feel like it understands me. I feel it is on my side because it (he? she?) is trying to not be annoying by covering the content I was in the middle of reading.
- It’s not pretending to be something that it’s not. It acknowledges that it’s a pop-up. It owns up to it, making the little guy credible.
- It tells me exactly why it’s here and what it can do for me. It’s not begging, it’s not demanding, it’s not yelling at me. It is reassuring me that the email list, if I decide to sign up, will only be sent 2 – 4 times a month.
- The small accompanying graphic says it all. Everyone wants to be loved. The little popup is telling you want it wants is the same thing we all want, to be loved. That makes us the same, and on the same side. We understand each other.
I still hate pop-ups. I will not sign up for whatever you are selling just because you rudely put a pop-up in front of me, but this one is a little different. This is as successful a pop-up can be, and if my employment forces (pays) me to do deliver a pop-up, this is my new model.
I believe the little guy. After all, he is on my side. He knows how I feel.
It’s easier for me to give my email address when I feel like I am getting something in return:
Responsive emails are hard. I usually defer such things to MailChimp or a MailChimp template. Some of these patterns I am going to try, and I am particularly interested in the overlaying of the text over the graphic. I have not been successful with background images in emails.
I had the pleasure of a guest speaker at the Art Institute of Atlanta. It was Ben Chestnut, cofounder of The Rocket Science Group, and they have a product called MailChimp. MailChimp offers emailing & reporting services for email campaigns. Mr. Chestnut shared some basic concepts surrounding proper email collection, and the types of mishaps that sometimes happen. Only people who have opted into your email list may receive emails from you. Sounds basic enough, but I just didnâ€™t realize. I didnâ€™t even realize there was a Spam Act of 2003. Other important items I learned: do not use the words â€œfreeâ€ or â€œclick hereâ€, which will be misinterpreted as spam. Do not let a business email to their client base without a proper invitation to join the email list first. Donâ€™t purchase email lists, either, thatâ€™s just obvious spamming. A fishbowl set up for people to drop business cards into is not proper email collection. Items that DO work for email collection: prizes! Small prizes work, even if itâ€™s just a T-shirt with the company logo on it.