Find some Nichols

I began researching keywords for my introduction to my blog. Not quite as easy as I had hoped, I think because the of my topic. SEO techniques as a keyword is already quite popular with about a million web pages dedicated to it. I guess SEO is too broad, and according to the long-tail theory I need something more niche’. I have my doubts about how to achieve this. The research tools I used for keyword research was Yahoo Search Marketing. This gave the number of times that it has been searched for over the last month. I also tried WordTracker because they have a free 2 hour trial. The results of most everything I tried related to the blog came back as a bad choice for targeting. WordTracker couldn’t find anything on “SEO to-do list”. So I started investigating by Googling the term. There are a couple of pages with this term and as I was pleasantly surprised to find my own website within the top 10!

Keywords are words that describe your site.

Keywords have to be carefully chosen to represent your site. No longer can web designers depend on metadata to describe the site. Search Engines have become sophisticated enough to go beyond metadata, but no one really knows exactly what the algorithms are for searches.

It’s believed that linking is favored by search engines more than anything else.  If other people like your site enough to directly reference it using a hyperlink, that has credibility, and you move up in the search result rankings.

Besides inbound links, the search engines “crawl” through the website looking for what the site is about so it knows how to index it. If you choose your keywords carefully, you can attract your desired readers. Just make sure that the titles you use (page or otherwise) contain the keywords you desire. Same goes for URLs, so think twice before you name your next HTML page.