Find some Nichols

So now you’ve carefully chosen your keywords and you have placed them in your content. Keywords appear in your titles and also in your URLs. Expect to see a rise to the top? Not so fast. There are lots of web pages ahead of you.

Now lets explore the long-tail theory. You may have chosen keywords that are too broad or over used by the web population. For keywords to be effective, they have to be more specific and more tailored than the other websites. Example: your site is about boats, and you have used the keyword boat. Boat is too broad a keyword; zero in on a niche’ market. Change “boat” to a type of boat, like “Super Air Nautique”. This will get you out of the flood of “boat” words, into a more narrow stream.